5 Powerful Reasons for Including your Business Logo in your Custom Metal Signage

5 Powerful Reasons for Including Your Business’ Logo in Your Custom Metal Signage

Your logo is your brand.  It’s one of the first things people will remember when they think about your business. Savvy entrepreneurs spend time creating logos that truly reflect the message of their brands. Don’t let that time and effort go to waste. Incorporate your business’ logo into your custom metal signage. Doing this will help you portray a bold, professional image and experience the following benefits.

The Beauty of Custom Metal Art

Custom metal signage isn’t dull and lackluster. It’s a beautiful reflection of the character of an organization; a true work of art.  Couple the sharp laser cutting of the letters with the edges of your logo and you have something truly extraordinary.  There are a wide range of finishes and mounting options available that add visual interest to your business signage. Utilizing these options will help your logo and business name stand out.

Adding Memorability

When people pass your storefront they should stop and say, “Wow!” Several elements contribute to that wow factor with custom metal signage being chief among them. A bold metal sign that prominently features your logo compels people to stop and take a second glance. That second glance may just be what lures them in and turns them into paying customers.

Cost-Effective Marketing

Entrepreneurs always look for ways to promote their brands. Custom metal signage is an investment that adds value to your marketing dollar in the long-term. Experts state that it costs less to reach 1000 customers with custom metal signage than it is with other forms of traditional advertising.  When designed correctly, this bold form of signage can really work wonders for your business.

Brand Reinforcement

Brand reinforcement is a form of retargeting. People who have already shown interest in your brand are more likely to become repeat purchasers. Custom metal signage that includes your logo helps these customers find you easily. It also helps new customers who have probably heard about your business find you. More customers equates to business growth.

Flexibility with Colors

Colors help your sign stand out from its competition.  The colors from your business’ logo add visual appeal. Although it is possible to create metal signs without colors, those that do have colors have a competitive edge. Colors can even be added with backlighting from LED lights affixed behind the metal sign. Both possibilities allow you to add colors that will attract the right people.

There are several factors that contribute to the success of your business’ signage.  Logo placement is one of the most important factors to consider. Custom metal signage is already highly impactful. Including a logo creates the perfect marriage between brand identity and beautiful artistry.


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